First Hit #1: April 8, 1989
Dating a model isn’t perhaps the most universal subject for a song – which is one read on The Look – but I’d argue that the song is about something that’s at least somewhat easily understood. It’s about being cool, in fact, and even if the lyrics are borderline nonsense – apparently they were intended to be guide lyrics, which makes about as much sense as anything – The Look is a song that’s about cool above all. Of course, cool changes with the decades, but there is still something very appealing about The Look. It’s the distinctive guitar riff, the contrast between Per Gessle and Marie Fredricksen’s vocal, and their own personal style, which featured a kind of sexy androgyny which is incredibly difficult to pull off. The Look is, more than anything, defining a sound for 1989 that’s distinct and memorable. It might have wrapped around to cool again – and I still like it, but that’s my childhood – but it’s definitely got a style that fits the time quite well.