First Hit #1: September 9, 1989
New Kids On the Block finally make a compelling case for their own existence. There’s something distinct here, or at least a bit catchy and recognizable. The best way to describe it is Bobby Brown for Babies, a simplistic approximation of New Jack Swing with that repetition very young children love. That sounds extremely dismissive, but it’s more that the band knows their audience. Here’s a group for young girls, positioning themselves as slightly cool and edgy young men those girls could aspire to date, and the song itself is at least interesting and distinct enough to set them apart. Of course, their last single proved they needed neither interest nor distinction to move units, at least in 1989, but it’s nice to hear the group actually trying for something.