First Hit #1: December 17, 1994
The video for Here Comes the Hotstepper is connected to the fashion industry, because it was on the soundtrack of Pret a Porter, the Robert Altman film about the fashion industry. It’s not quite a good fit, because this thing is a sports song. That’s partially because it takes the Nananas from Land of a Thousand Dances, which is something that is ubiquitous at sports game. For good reason, in fact, because it’s something catchy that drunk people can sing really easily, and it’s always good to get people at a sporting game engaged and prevent them from passing out due to excessive alcohol intake. But what about the song itself?
Well, the charts haven’t really figured out what to do with reggae, and I’m not sure Kamoze is the greatest reggae artist out there. He’s got a hesitant flow, which isn’t really exciting for the listener. But, like the rest of the reggae that’s hit the top, it’s the elements that make it palatable to a larger audience which allow for its ascent. It’s not something that would be anywhere with that distinct chorus, just like Snow had his angry youth narrative and UB40 has their love of recording familiar standards. Kamoze has made a song that’s familiar enough to be palatable, as well as being catchy enough for sports games, and that’s good enough I suppose.