Montell Jordan – This Is How We Do It

First Hit #1: April 15, 1995

Sometimes an artist wants to make one kind of music, but is better suited to another. Montell Jordan could do a great slow jam, he’s got the perfect voice for it, and he’s in the right decade for it too. Jordan wants to be cool, however. He wants to rap, he wants to make party music with references your standard gangster rap subjects – crime, cool and cash – and he really wants to make music that reflects that kind of lifestyle. It does sort of work – his beat is pretty fun, the chorus is catchy – but it’s unexpectedly awkward. His voice desperately wants to make some kind of slow jam, and it’s straining against the music Jordan is actually making. It wants to sing about making love in the moonlight, but instead it’s singing about partying and the greatness of South Central.

It’s always good to know your limitations, but Jordan managed to get a hit while completely ignoring them.

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This entry was posted in 1995 and tagged , . Bookmark the permalink.

One Response to Montell Jordan – This Is How We Do It

  1. RBerman says:

    Lionel Richie had some fast songs too, even though his style militated against dance music. You’re totally right that Montell’s voice is way too pretty for this gangsta façade. Despite this song being on top for seven weeks, he had only two other Top Ten hits before fading. He’s putting his pipes to work full time at a church in Atlanta now.

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