First Hit #1: November 9, 1996
What Blackstreet perfected with No Diggity was the cruising song. Something appropriate for driving around at legal speeds at night, feeling cooler than everyone else. It has a deliberately slow tempo and a strong beat, which make it ideal to sync with passing street lights, and it’s got a certain appeal that makes one want to lower all the windows and annoy nearby pedestrians. It’s a song that has a certain, single-minded focus on being cool that gives it its appeal, which also continues through the Hype Williams directed video. Cool doesn’t have to shout, it might have flash but it’s more self-evident. It’s got the confidence to just sound cool and make people want to buy it, so they can bask in it’s coolness.
It has also really aged well, I wouldn’t call it timeless but it doesn’t feel tied to 1996 in any way.