First Hit #1: February 1, 2003
I was convinced that this was from when P. Diddy took the reins at Making the Band. But apparently it isn’t, it’s just Diddy deciding to jump on a bandwagon. Diddy is a smart man, and also a shameless one, so it stands to reason that after seeing the burgeoning success of boybands in the 2000s he would decide to hitch his wagon to that train. It’s been a while since he has hit the top, maybe joining up with a crew of handsome young men would increase his presence in the lucrative 12-18 demographic.
Bump Bump Bump is largely terrible, unfortunately. Diddy was never a great rapper to begin with, but B2K doesn’t really help much either, making some typical high pitched boyband mewling that doesn’t quite gel with the harder and deeper sounds the song is trying to push. It’s just an uncomfortable marriage, neither artist really knowing what to do with each other, so they just do their own thing. Diddy at least fits in with the production, which does heavier bass, especially in the chorus, which B2K does not, but then again Diddy also seems desperate to get his name out there, more concerned with connecting with an unknown demographic than making a song that works. By their powers combined, we get a mess.