First Hit #1: September 9, 2006
How can you bring sexy back if sexy never left? While an enjoyable simple club banger, Timberlake isn’t actually doing much that’s actually new here. It’s of a piece with the trends of the era, not bothering to showcase the singer to any real degree – he’s hidden behind filters for the most part – and not bothering to do much that not the rather staid and predictable “sexy people having sex with other sexy people” lyrical trope which, again, has never been far from the chart. It’s catchy enough, plus you get Timberlake’s undeniable charisma, but instead of trying to bring back an old school kind of sexy or do something apart from what is already on the chart, it’s just a heavy electronic club banger that is focused primarily on the same thrills that are already around the upper levels of Billboard. If anything, it does the opposite, since it is so inorganic and laced with filters and post processing it’s like listening to the come-ons of a talented robot.
I can’t quite an artist too much for continuing down a path that sells, but at least don’t lie about what you’re doing.