T-Pain feat. Yung Joc – Buy U A Drank (Shawty Snappin’)

First Hit #1: May 26, 2007

The problem with T-Pain is that he’s a software plugin rather than a performer. In theory there’s a human behind this performance – there is a man in the video, not a laptop – but his vocal is so heavily processed that it completely wipes out any character that might be in his actual vocal. T-Pain, through his manipulation of autotune, has rendered himself redundant. Anyone could be T-Pain, they just need to own some software and take a fairly unorthodox approach to English grammar and they too can have a hit.

It’s otherwise not that much of a song, a fairly minimalist ballad about alcohol and money, though the finger snaps are interesting enough and Yung Joc’s verse is a welcome break from T-Pain’s awful digital processing. It was his trademark, but it’s a bad idea to build a career on something that makes you more like everyone else, and he certainly is a major figure in the backlash against the abuse of autotune. After all, ubiquity made the effect annoying, and nobody else pushed it to the breaking point to the same degree.

This entry was posted in 2007 and tagged , , . Bookmark the permalink.

One Response to T-Pain feat. Yung Joc – Buy U A Drank (Shawty Snappin’)

  1. musicosity1 says:

    His autotune settings, like those of Flo Rida, are more extreme, but underneath it I suspect Britney Spears is no better a singer. Again we see the rap love for corporate brand names as markers of success rather than venality.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s