First Hit #1: October 18, 2008
A crowd can enliven a situation. Take a club banger like Live Your Life, lots of elements are kind of annoying on their own. The robotification of Rihanna, the whining about fame combined with bragging about how great it is to be T.I., it’s kind of grating on paper. But Live Your Life works because of the crowd shouting in the chorus, a fairly simple addition that recognizes a couple important things. One, the chorus is what people remember, and Live Your Life pours all of its energy into a chorus that is surprisingly infectious and exciting, entirely because of the crowd aspect. Two, it’s something that works great at a party, concert or club, it’s a crowd participation moment that can get people excited. It’s not a song for sitting at home on a blustery day, it’s for getting out and getting pumped, and it’s very good at pushing these aspects to the forefront. As a big chorus song, it’s not quite as exciting in the verses, but that is largely irrelevant, the chorus is what pushes you forward.