First Hit #1: February 21, 2009
Crack a Bottle represented Eminem’s return from retirement, and as a result he’s here to relive his past glory. That means reviving his Slim Shady persona, bringing along old friends like Dr. Dre and 50 Cent, and generally trying to shock a new crew of parents. The problem is that we’ve heard this song before, better, from the same guy. It was also actually shocking and exciting the first time around, instead of being somewhat of a retread, an unearned victory lap after years of inactivity. I can’t help but think of the film The World’s End, where Simon Pegg’s character retains the trappings from being a cool teenager in the ’90s, which suddenly becomes pathetic as a grown man. On the up side, 50 Cent is a lot less lazy than usual on his verse, so a tiny victory from him. Otherwise, Eminem is reaching out to the fans that found him to be the greatest thing ever in high school. Only now they’ve grown up and moved on, some might have kids of their own, and while it might be nice to remember it’s probably best to leave the past in the past and do the growing up that Eminem himself is unwilling to do.