First Hit #1: October 17, 2009
If you had a very advanced machine programmed to make a hit in 2009, it would probably produce something like Down. Pointless auto-tune, synth driven and fairly propulsive beat, Lil Wayne verse for some reason, all the trends are present. The lyrics are certainly better than, say, The Black Eyed Peas’ two fisted attack, but they’re still not great, and you’ve got that Lil Wayne-shaped fly in the ointment – here buried under so much processing he sounds like a possessed Macbook. This isn’t to say Jay Sean is bad, because he isn’t, but he’s also not quite good either. He’s just there, making a song that hits on what sells records in a particular year without actually doing much special or all that memorable – it just sounds like the year, rather than something unique and special. But I won’t begrudge Jay Sean for trying to make a few dollars, even as it becomes increasingly difficult to remember the song.