Britney Spears – 3

First Hit #1: October 24, 2009

Britney Spears is kind of an exercise in branding at this point. For this heavily processed song about threesomes – it’s as subtle as a brick to the face, if the brick was also having sex with two other bricks – I’m not sure why Spears is even here apart from the need to have a recognized name on the box. Her vocal is processed to an absurd degree, and it’s not like she’s actually doing much singing – it’s clear that she’s not actually singing much more than one note, it’s the processing doing all the work. That’s the thing, it’s a producer’s track, if anything Max Martin should get all the credit instead of Spears herself, who does nothing here. But Spears is a brand name, even in 2009, so here we get her on the front of the box, singing about sex, and we even get a week at the top of the charts to show for it. I wouldn’t be surprised if the vocal was literally phoned in, to be honest, I’ve seen uncredited singers do more actual singing on a song.

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One Response to Britney Spears – 3

  1. musicosity1 says:

    Musically, another reliable club stomper from Max Martin and Shellback. Lyrically, it vacillates. Is this “play” and “a game” and “innocent, just for fun and nothing meant”? Or is it the weightier “living in sin”? The ending backs off: “If you don’t like the company, let’s just do it you and me.”

    The video, while showing off Spears’ post-crazyphase Madonna body, totally misses the opportunity implied by the song title; at almost no point are there exactly three of anything on screen at once.

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