First Hit #1: October 24, 2009
Britney Spears is kind of an exercise in branding at this point. For this heavily processed song about threesomes – it’s as subtle as a brick to the face, if the brick was also having sex with two other bricks – I’m not sure why Spears is even here apart from the need to have a recognized name on the box. Her vocal is processed to an absurd degree, and it’s not like she’s actually doing much singing – it’s clear that she’s not actually singing much more than one note, it’s the processing doing all the work. That’s the thing, it’s a producer’s track, if anything Max Martin should get all the credit instead of Spears herself, who does nothing here. But Spears is a brand name, even in 2009, so here we get her on the front of the box, singing about sex, and we even get a week at the top of the charts to show for it. I wouldn’t be surprised if the vocal was literally phoned in, to be honest, I’ve seen uncredited singers do more actual singing on a song.