First Hit #1: March 6, 2010
The defining aspect of the singles from Black Eyed Peas’ The E.N.D., of which Imma Be is included, is that they’re incredibly lazy. Imma Be is one line, repeated ad nauseum, with some third-rate rap verses over the top. There is a drum beat that a kinder man would call minimal, though it sounds like a click track rather than a deliberate attempt at music. Sometimes there’s a vaguely triumphant sample that sounds like the victory chime from a SNES game. Eventually more instruments arrive and it turns into something that resembles music – the latter half of the song is like a disco preset on a Casiotone – but it never actually sounds like music anyone put any effort into. At best, it sounds like a bunch of disparate elements that sounded okay in the studio but don’t work together. At worst, it’s just plain annoying.
The Black Eyed Peas are not bees, because at least the sounds bees make can direct other bees to pollen, while Imma Be is functionally useless.