First Hit #1: April 28, 2012
Gotye dominating the charts gave me hope in 2012, because it felt like we were hitting a new trend. It had come right after We Are Young, another big chorus song, but it was much more unconventional. While the chorus is big, between it’s actually surprisingly intimate, based around unconventional, toy-like instruments, and until Gotye breaks it out in the chorus it’s a very small song. After a ton of maximum bass we hit a song that is based primarily on an unconventional vocal performance and a fairly intimate structure, and it seems like this should be the next big thing. A big chorus in a small song gets attention, but it’s the fact that it really isn’t trying to hit on any trends or continue down a path predicted by either a Dr. Luke or a Max Martin that makes it most striking. It’s a new sound, and a sound that caught hard, and it seemed like audiences were ready to take the charts in a new direction again, as so often happens. It seems as though the powers that be, the ones that promote new releases, fought against that new direction, at least going by the radio for the past couple years, but Gotye does at least show that audiences are ready for something that isn’t quite what a lot of popular radio has in mind.